Interactivity is key

by Rita Scott
Download as PDF Interactivity is key to great online investor reporting for Rita Scott (Elemental Interactive, U.S.A.):

> Interactivity is key to great online investor reporting, especially for individual investors.
The attention a company pays to its IR site demonstrates that management is sensitive to all investors' needs. An online presence is the best way to provide the same information to all investors at the same time -maintaining a level playing field.

> Being present online also helps (re)defining the company identity, corporate brand and management ideals.

> An online strategy gives a means to proactively communicate better information, in real time. The ability to access information, without the filter of the media or an analyst, is very important for most investors. All stakeholders now expect to access it quickly and easily. Not providing it is becoming unacceptable.
Investors now want almost one-on-one access to CEO or at least management teams. An online strategy gives the sense of accessibility to management.

> Key examples of greater vehicles for investor reporting are: up-to-date press releases, web casts and annual meetings all accessible through an online IR site.

With offices in Atlanta, GA and Edwards, CO, Elemental Interactive specializes in helping companies communicate effectively with their critical stakeholders by leveraging the power of the Internet and other interactive technologies. Online annual reports and investor web sites are a major output. Recent corporate web-design works incl. Aflac, Avaya, Coca-Cola, General Motors, IBM, Motorola. Elemental also received a silver award for Ameritrade online report design. (name changed to UNBOUNDARY in 2005: )

First published 2001. With permission. All rights reserved. Copying articles and commentaries for other than personal or internal company use is prohibited. Quoting is authorized with appropriate reference.

back to overview

Best annual reports

Annual Report on Annual Reports 2019

Report pick

December 2017: Phoenix Mecano
Phoenix Mecano
Stein am Rhein, Switzerland « View our previous picks

Financial sector annual reports

Evaluation - Competition

Annual reports from the financial sector are no longer selected for the Annual Report on Annual Reports competition for consistency, comparability and credibility reasons. That does not imply that there are not (sometimes very) good and improved reports in the sector. On a customized basis, keeps on evaluating and benchmarking financial sector reports.

How is your report doing?

The report scan

How is your report doing? How does your annual report score on all evaluation criteria used for the Annual Report on Annual Reports?

Order a REPORT SCAN. An edited output of desk research done by report analysts, it provides your company (or advisers) with a summary of pluses and minuses for 25 report items and reporting areas.

For more information, click here.

E-mail your order to:

Report, Google and watch

Has a/your report appeared on ReportWatch?

Has a/your (company) report/name been mentioned, watched, rated, ranked, benchmarked, cited on ReportWatch?
Or has ReportWatch been cited with reference to a/your company/report/name?
Type the (company) name followed by ReportWatch (in one word) and see if you get results.


Mike 4 faces's co-founder and ReportWatch kingpin Mike Guillaume wears a few hats, including financial reporting specialist and international economist, and has therefore good vantage points for monitoring companies, reports and management; as well as for watching economies and economics work (or not). Learn more about Mike's experience and expertise here. Read about Mike's work and views, including his recent book "The Seven Deadly Sins of Capitalism", on