Inspiration. A report mix from mines, bikes, tyres, oil and gas

by Reg Pauffley
Download as PDF I like this time of the year, it's the time I get to look at lots of annual reports from around the world for the ReportWatch ranking. It involves a truly global mix of companies, and so always turns out to be interesting. I'd like to share with you some of the annuals that I've reviewed this year, not necessarily those that are amongst the top ranking, but ones that I feel are doing something that's worth taking a look at.
Annuals that stand out, in my view, because of exceptional content or writing, or because they add real value online. Annual reports with an approach that might inspire your thinking next time round!

I'll start with Adaro Energy, which is a leading Indonesian Mining and Energy Group. It's a magazine style report, which works well overall and includes a lot of information that's delivered in a very user-friendly, engaging manner. Cameron Tough, Head of Investor Relations, says the report is based loosely on respected business magazines, such as the Harvard Business Review. The cover sets the scene well, with a strong title and a number of headlines from articles within the book. The one that stands out the most is '16 reasons to invest in Adaro'. From page 6 to page 37, the reader is presented with one reason per double page spread, it's compelling. Why don't more companies include this?
Although two thirds of this report has great read appeal, the accounts section really does need some attention in the way it's presented.

Adora Energy

Use this link to download the report:

Finally, I would like to highlight Anglo American.
It's the boldness and directness of this report that caught my attention, and the way it communicates and reflects the overall theme ('Delivering Real Excellence') throughout the report. You get a real sense and feeling of the character and strength of the business. It's presented in a clean and crisp manner and has great read appeal. The highly informative narrative is very well supported by the use of soundbites, graphics, charts and high quality creative photography. I very much like the 'strategy in action' section, which is in fact part of the OFR.
The online version is well done, it too is clean, crisp and easy to navigate, but (here we go again) doesn't really add any additional value and to me it doesn't capture or convey the same character and strength that the printed version does.

You can download the report at www.angloamerican.com/investors/reports/2011rep but I would strongly suggest that you send off for a printed version. To order a copy, you have to first click on 'contact' at the top of the screen and then 'request a copy' in the left hand menu.

Anglo American

I hope you enjoy checking out these Annual Reports as much as I have. Let me know what you think at: reg.p@creativeconsortia.com
Read also my web pages and comments on corporate reporting on: http://whosdoingwhatincorporatereporting.com/

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