The reporting challenge


"Reporting is not just about complying."
(Tony Comper, former CEO of BMO: N°1 Annual Report in the financial sector in the 2002, 2006 and 2007 Annual Report on Annual Reports)

"Corporate annual reports often tell us more than their authors know or intend."
(Robert J. Samuelson, Newsweek, April 21, 1997)

"In 1959, IBM hired Paul Rand, a prominent book designer, to create its annual report. As a result, the high-concept annual report was born."
(Addison Annual Report Handbook 2004/2005)

"A good annual report has a value similar to a one-on-one meeting with investors."
(Richard Carpenter, Managing Partner at MerchantCantos (London, UK), in “Who’s doing what?”, December 2008)

"The annual report is definitely not dead. If anything it is alive and kicking. In fact, the report now just has more avenues for reaching people... The stats are showing that the annual report has a huge online audience and should be capitalized on by companies to communicate a strong message to attract investors and solidify shareholder confidence."
(Renee Carter, Coordinator at the Australiasian Reporting Awards)

"Annual reports don't need to be so long. Compliance fatigue is no excuse for lengthy, unwieldy reports. Financial directors must ensure that each word counts."
(Robert Bruce, on, Nov. 22, 2010)

Reporting is, more than ever, a delicate balance. Between: current shareholders and potential investors, freedom of speech (not less) and compliance (mandatory), substance and style, stockholders and other stakeholders, content and appeal, thoroughness and brevity, information (overload) and communication (overuse), printed and electronic reporting tools, the talk and the walk.

How important is the annual report today?

The present and future of annual reports, according to 12 experts

Reporting links

Preparing annuals?

Busy preparing -or putting the finishing touches to your annual report? Get a rough -or final- draft reviewed by an specialist (working under a non-disclosure agreement). Commission us for a QUICK SCAN or a BROWSE.

E-mail your requirements and timetable to:

Key Report Attributes

Key Financial Reporting Indicators

Key Financial Reporting Missteps

Best annual reports

Annual Report on Annual Reports 2018

Report pick

December 2017: Phoenix Mecano
Phoenix Mecano
Stein am Rhein, Switzerland « View our previous picks

Financial sector annual reports

Evaluation - Competition

Annual reports from the financial sector are no longer selected for the Annual Report on Annual Reports competition for consistency, comparability and credibility reasons. That does not imply that there are not (sometimes very) good and improved reports in the sector. On a customized basis, keeps on evaluating and benchmarking financial sector reports.

How is your report doing?

The report scan

How is your report doing? How does your annual report score on all evaluation criteria used for the Annual Report on Annual Reports?

Order a REPORT SCAN. An edited output of desk research done by report analysts, it provides your company (or advisers) with a summary of pluses and minuses for 25 report items and reporting areas.

For more information, click here.

E-mail your order to:

Report, Google and watch

Has a/your report appeared on ReportWatch?

Has a/your (company) report/name been mentioned, watched, rated, ranked, benchmarked, cited on ReportWatch?
Or has ReportWatch been cited with reference to a/your company/report/name?
Type the (company) name followed by ReportWatch (in one word) and see if you get results.


Mike 4 faces's co-founder and ReportWatch kingpin Mike Guillaume wears a few hats, including financial reporting specialist and international economist, and has therefore good vantage points for monitoring companies, reports and management; as well as for watching economies and economics work (or not). Learn more about Mike's experience and expertise here. Read about Mike's work and views, including his recent book "The Seven Deadly Sins of Capitalism", on