22nd edition of the Annual Report on Annual Reports, the independent global survey on annual reporting practice prepared by the e.com team and produced by ReportWatch.

Key elements of best practices

1. Cover - Message - Theme - Branding

Key words: appealing, inviting, branding, making sense, page-turning

2. Business overview

Key features: profile, mission, products/services, areas, segments, events

3. Key figures

Key numbers: number of minutes (to reach), number of items, number of years, number of charts, number breakdown

4. CEO-Chairman messages

Key aspects: style, substance, straightforwardness, strategy, support

5. Business model - Value - Strategy

Key elements: business model, value creation, drivers, strategy, execution, competition

6. Key performance indicators

Key indicators: identifiable, quantifiable, measurable, comparable, adaptable on: operational, financial, social, environmental

7. Investor and share information

Key info: proposition, earnings, dividends, price, ratios, shareholders, contacts

8. Financial review - Management discussion

Key items: contents, structure, intelligibility on: revenue, costs, income, balance sheet, condition, cash flows, performance, position, condition

9. Goals - Targets - Outlook

Key points: objectives, goals, targets, check, outlook, forecast, guidance

10. Risk factors and management

Key info: risks, mitigation, map, sensitivity, control

11. Leadership - Governance - Compensation

Key matters: directors, executives, principles, procedures, control, boards, committees, remuneration

12. Responsibility - Sustainability

Key components: goals, integration, stakeholders, materiality, facts, figures on: operational, social, environmental, et al.

13. Infographics - Data - Ratios

Key elements: figures, ratios, graphs, maps, diagrams

14. Digital reporting

Key features: availability, online pluses, navigation, access, interactivity

15. Style - Design - Layout

Key aspects: personality, creativity, readability, consistency, originality

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