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Report of the month

October 2010
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Novo Nordisk

Bagsvaerd, Denmark



Report Facts

Company name: Novo Nordisk A/S
Fiscal year end: December 31, 2009
Report title: Creating value through innovation
Chairman of the Board: Sten Scheibye
President and CEO: Lars Rebien Sörensen
Number of books: One + Online supplements
Report length: 108 pages
Auditors: PrcewaterhouseCoopers
Design: ADtomic Communications, Team2Graphics
E-mail: mike@novonordisk.com; klda@novonordisk.com

Report Rating

3.5/5

(Rating scale below)

Profile-Products (Excerpts, as from the report)

For more than 85 years, Novo Nordisk has combined drug discovery with technology to turn science into solutions for people with diabetes, ... with haemophilia, ... with growth hormone deficiency... Our commitment to research is reflected in our full portfolio of insulin products and the many new treatment options in our pipeline... decisions about our operations are driven by the Triple Bottom Line...
(Annual Report) (Italics are own company’s words)

Key Figures

Sales total: DKK 51,078 million
Operating income: DKK 14,933 million
Net profit: DKK 10,768 million
Earnings per share: DKK 17.82
Dividend per share: DKK 7.50
Return on invested capital: 47.3%
Operating margin: 29.2%
Number of employees: 29,329
(Source: 2009 figures sourced from the annual report)

Competitors and Peers

  • Lundbeck
  • Novozymes
  • Eli Lilly
  • GlaxoSmithKline
  • AstraZeneca
  • Pfizer
  • Novartis
  • Sanofi-Aventis
  • Abbott
  • Merck
  • Takeda
  • ...
 

Triple A

> A trailblazer in “triple bottom line” reporting -financial, social, environmental- that sustains an integrated approach (see Our impact on society in Selected Page below), from Performance highlights (which include non-financial indicators) to working methods and to an entire section of non-financial statements and notes. An approach increasingly emulated, but not that often matched.
 

Double A

> User-friendly formatted online report, built around topics and issues, departing from a linear in-print structure (e.g. through multiple entries and menu bars) and adding extra information to the more concise book (only a bit more than 100 pages long).
> Pipeline information available quickly and plainly written, also in a user-friendly web version.
> 2009 performance against financial targets charts and reviews four objectives over the last five years.
> Transparency about shareholders and fairly developed share information.
> Comprehensive historical performance data, for economic, financial and non-financial measures.
> How we work with business ethics (p 34).
 

Simple A

> Informative review of business areas, based on issues. Lacks an overview of year events and reading facilitators (both online and in print).
> Governance and remuneration reports are up.
> Notes to statements unevenly commented.
 

B Sides

> Liquidity analysis is far from elaborate.
> Sure there are a few illustrations, sketches and charts, but both the web and the printed reports are not that read-appealing and much animated.
 

How does the company report in key areas? What are the main report pluses and minuses? The Report Scan gives an overview of strengths and weaknesses, and scores each item.
Contact e.com@reportwatch.net

 

Selected Page

(p30 of Novo Nordisk Annual Report 2009)
p30 of Novo Nordisk Annual Report 2009
Rating Scale
5
First-Rate
4.5
Excellent
4
Very good
3.5
Sound
3
Average
2.5
Uneven
2
Common
1.5
Substandard
1
Poor
0.5
Uncompetitive
The rating is based on ReportWatch internal desk research and does not take into account the independent Rating Panel’s judgment.