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Report of the month

November 2010
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Michelin

Clermont-Ferrand, France



Report Facts

Company name: Michelin
Fiscal year end: December 31, 2009
Report title: 2009 Annual and Sustainable Development Report – Michelin Performance and Responsibility
Managing Partner: Michel Rollier
Number of books: 2, incl. Registration Document
Report length: 116 pages + 260 pages
Auditors: PricewaterhouseCoopers
Design: W & CIE
E-mail: investor-relations@fr.michelin.com

Report Rating

4/5

(Rating scale below)

Profile-Products (Excerpts, as from the report)

Michelin’s mission is to enhance the mobility of people and goods...Michelin holds forefront positions in every tire market as well as in travel-related services... Our product and service offering is deeply rooted in a commitment to... improving our tires, to make them safer, more durable and more fuel efficient... Brands include: Michelin, BFGoodrich, Uniroyal, Michelin Guide, Tigar...
(Source: Annual Report) (Italics are own company’s words)

Key Figures

Net sales: EUR 14,807 million
Operating income: EUR 450 million
Net income: EUR 104 million
Earnings per share: EUR 0.71
Dividend per share: EUR 1.00
Net debt to equity: 55%
Operating margin: 5.8%
Number of employees: 10,193
(Source: 2009 figures sourced from the annual report)

Competitors and Peers

  • Bridgestone
  • Goodyear
  • Continental
  • Pirelli
  • Sumitomo
  • Yokohama
  • ...
 

Triple A

> Very strongly and efficiently branded from the covers on: the company’s widely know character is shown in action and appears a number of times inside. Stands among those reports conveying the corporate image and personality.
> High read appeal here: numerous tables of contents, modern typefaces, short paragraphs, “active” (sub)headings, use of colors are among the ingredients that make it a very pleasant read.
> Explanatory diagram about Delivering excellence at each of the five stages in a tire’s life.
> Challenges and Strategy chapter sets forth the issues strongly, substantially and extensively (e.g. competition, mobility, raw materials...°.
> Richly illustrated, with pictures telling about the business and its impact that liven up the report.
 

Double A

> Worthwhile efforts to integrate corporate responsibility in day-to-day business (sustainable mobility, tire design and production...) and as a report component. Employee matters and data reviewed in depth.
> Well structured operating and financial performance reporting, built directly around financial statements.
> Contrary to the thousands of tedious 10-Ks or 20-Fs, the official Registration Document is made very legible.
 

Simple A

> Efficiently Managing Risk as one of the strategic challenges: 11 classes of operating risks are identified.
 

B Sides

> Major share indicators are far from within quick reach.
> No medium-term targets, whether on financial performance or on responsibility.
> A relatively heavy Registration Document is required to get the full picture, especially the financials.
> A number of governance issues are not fully addressed. Remuneration details lie in but compensation principles are not developed or difficult to reach.
 

How does the company report in key areas? What are the main report pluses and minuses? The Report Scan gives an overview of strengths and weaknesses, and scores each item.
Contact e.com@reportwatch.net

 

Selected Page

(pp 90-91 of Michelin Annual and Sustainable Development Report 2009)
pp 90-91 of Michelin Annual and Sustainable Development Report 2009
Rating Scale
5
First-Rate
4.5
Excellent
4
Very good
3.5
Sound
3
Average
2.5
Uneven
2
Common
1.5
Substandard
1
Poor
0.5
Uncompetitive
The rating is based on ReportWatch internal desk research and does not take into account the independent Rating Panel’s judgment.