Report Of The Month - Best Annual Reports - e.com ReportWatch

ReportWatch Best Annual Reports

You are here:
ReportWatch
> Best Annual Reports
> Report of the month
> Electrolux

Report of the month

September 2010

Download as PDF
Electrolux Sweden Report Facts Company name: AB Electrolux (publ) Fiscal year end: December 31, 2009 Report title: ... to a consumer-driven company Chairman of the Board: Marcus Wallenberg President and CEO: Hans Sträberg Number of books: Two Report length: 80 + 108 pages Auditors: PricewaterhouseCoopers AB Design: Electrolux and Solberg E-mail: ir@electrolux.se	Report Rating 5/5 (Rating scale below) Profile-Mission Electrolux is a global market leader in household appliances and appliances for professional use, selling more than 40 million products... every year. Electrolux product range includes cookers, ovens, hoods, refrigerators, freezers, dishwashers, washing machines, tumble-dryers and vacuum cleaners... (Excerpts, as from the report. Italics are own company’s words) Key Figures Sales: SEK 109,132 million Operating income: SEK 3,761 million Net income: SEK 2,607 million Earnings per share: SEK 9.18 Dividend per share: SEK 4.00 Return on equity: 14.9% Operating margin: 3.4% Debt to equity ratio: 0.04 Number of employees: 50,633 (Source: figures sourced from the annual report) Competitors or Rivals Whirlpool Samsung LG Electronics General Electric Siemens Haier Arcelik Husqvarna (spun-off from Electrolux in 2006)

Triple A > Clear-cut overview of product offering, business areas, financial highlights and strategy. > The World of Electrolux gives a two-page overview of market values, characteristics, and drivers; distribution channels; growth strategy; market shares; and competition. > Reports comprehensively and convincingly about the strategic vision, its execution and implications, factors affecting operations, costs, product development and branding. > Financial goals clearly defined and set out in three pages. > Top-notch investor, share and capital market information: major shareholders, dividend policy, yield and other extensive historical ratios, charts, comparison with index “decoded” (see Selected Page). > Extensive Eleven-year review and Quarterly information, including key ratios and margin breakdowns. > Intensive use of charts, graphs, diagrams and maps, which add value on all reporting issues.

Double A > Well-managed two-book reporting format, dealt with smartness and consistency. The two reports complement each other finely, with just a bit of (inevitable?) overlap. > A report that really serves as a vehicle of corporate branding (see also The story of Electrolux) and is highly product- and customer-driven. > Straightforward CEO statement. > Well-structured and transparent governance chapter, also highlighting committees and Internal control. > Though not longest, the Sustainability matters pages do a good job.

Simple A > No major online pluses in addition to a copy-and-paste from the printed version.

B Sides > Back cover clean but a bit dry. 180 pages (well, over 2 books) make it shorter than many yet longer than some.

How does the company report in key areas? What are the main report pluses and minuses? The Report Scan gives an overview of strengths and weaknesses, and scores each item. Contact e.com@reportwatch.net

Selected Page (pp 60-61 of Electrolux Annual Report Part 1 2009)	Rating Scale 5 First-Rate 4.5 Excellent 4 Very good 3.5 Sound 3 Average 2.5 Uneven 2 Common 1.5 Substandard 1 Poor 0.5 Uncompetitive The rating is based on ReportWatch internal desk research and does not take into account the independent Rating Panel’s judgment.