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July - August 2011

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BASF Ludwigshafen, Germany Report Facts Company name: BASF SE Fiscal year end: December 31, 2010 Report title: Economic, environmental and social performance. Chairman of the Board: Dr. Jürgen Hambrecht Number of books: 1 Report length: 232 pages Auditors: KPMG AG Website: http://www.basf.com/group/investor-relations_en/index E-mail: ir@basf.com Design: Strichpunkt	Report Rating 5/5 (Rating scale below) Profile-Services (Excerpts, as from the report) As the world’s leading chemical company we combine economic success with social responsibility and environmental protection. BASF’s segments are: Chemicals, Plastics, Performance Products, Functional Solutions, Agricultural Solutions, Oil & Gas. (Source: Annual Report) (Italics are own company’s words) Key Figures Sales: € 63,873 million EBIT: € 7,761 million Net income: € 4,557 million Earnings per share: € 4.96 Dividend per share: € 2.20 Return on equity (after tax): 24.6% Return on assets: 14.7% Employees: 109,140 (2010 figures sourced from the annual report) Peers and Rivals BAYER DOW CHEMICAL DUPONT AKZONOBEL MITSUBISHI CHEMICAL SUMITOMO CHEMICAL TOTAL DSM ...

Triple A > Both the investor and the report homepage (the latter appears in a separate window) showcase how the Web can be used to make a report reader-friendly and compelling: headlines, key words and key figures, video option, tag clouds, multiple links and entries, Search facility, charting options, print manager... (Selected Page) > An outstandingly clear report. Reading facilitators work as much online and in print: table of contents, Topics at a glance, glossary, index, use of header and footer (this really works a a parallel route catching the attention). > Segment contribution highlighted without delay and sustained inside with thorough reviews. (Selected Page). > Extensive use of tables and charts, both very clearly laid out.

Double A > Quickly accessible and informative share, shareholder and investor information and indicators. > Strategy and its implementation made very clear, e.g. regarding trends in the industry and customer markets. > Economic, social and environmental reporting well combined and substantiated (goals, measures, examples). > Very good analysis of operating and financial performance and condition. > Comprehensive risk report.

Simple A > Chairman’s message is far from most developed. > Economic goals appear less elaborate compared to other ones. Should “responsible business” mean that?

B Sides > The report is a bit long, but its organization makes up for that. Yet designed functionally, PDF or printed versions lack some pictorial and other creative touches.

How does the company report in key areas? What are the main report pluses and minuses? The Report Scan gives an overview of strengths and weaknesses, and scores each item. Contact e.com@reportwatch.net

Selected Pages (Homepage & P 45 of BASF Annual Report 2010)	Rating Scale 5 First-Rate 4.5 Excellent 4 Very good 3.5 Sound 3 Average 2.5 Uneven 2 Common 1.5 Substandard 1 Poor 0.5 Uncompetitive The rating is based on ReportWatch internal desk research and does not take into account the independent Rating Panel’s judgment.