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KemiraHelsinki, Finland
Report FactsCompany name: Kemira OyjFiscal year end: December 31, 2009 Report title: - President and CEO: Harri Kerminen Number of books: One Report length: 140 pages Auditors: KPMG Oy AB Production: Sanoma Magazines E-mail: paivi.antola@kemira.com |
Report Rating(Rating scale below) Profile (Excerpts, as from the report)Kemira’s vision is to become a leading water chemistry company, focused on serving customers in water intensive industries... The company estimates that the global chemical market related to water treatment, process efficiency and stability in water intensive industries is worth approximately EUR 25 billion.Markets by segment: paper (35%); municipal & Industrial (40%); Oil & Mining (25%). (Annual Report) (Italics are own company’s words) Key FiguresRevenue: Euro 2,500.1 millionOperating profit: Euro 157.4 million Profit before tax: Euro 102.9 million Earnings per share: Euro 0.61 Dividend per share: - Return on capital employed: 7.8% Personnel: 8,493 (Source: 2009 figures sourced from the annual report) Competitors and Peers
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Triple A> The front cover and all the covers hint or tell about the business (4 facts on the back cover). Contrary to a majority, this one is capable of putting the finishing touch to the report, we mean to use the last pages and inside cover for talking: check the Amazing World map (pp 138-139).> A review of businesses that tells stories in a lively, animated and reader-friendly mode: besides typography, plentiful illustrations and magazine-looking headlines, reading facilities include 30 seconds bullet points, Key figures, Leader on the spot sections. > Thorough five-year Key figures, intelligibly defined, including significant ratios and introduced with six well-chosen charts. > Transparency about shareholder control and showing main share indicators expected by investors. |
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Double A> An interview with the CEO supplements the short introductory statement. It’s backed with photos, key figures, financial targets; and addresses main focus areas for the upcoming year.> Nice directors and managers’ portraits next to well-put background information. |
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Simple A> Fair disclosure of governance practices. But compensation details are not up.> Responsibility and sustainability matters are not concealed, yet lacking in developments. |
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B Sides> Key Figures downplayed at the bottom of p 10. Is it because no dividend was distributed that the item is not included among them?> Board of Director’s Review could be better structured and substantiated (e.g. on liquidity matters). > Risk Management boiled down to one single page. > The investor relations web pages are functional, not more than that. |
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How does the company report in key areas? What are the main report pluses and minuses?
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Selected Page(p 27 of Kemira Annual Report 2009)
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