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AdidasHerzogenaurach, Germany
Report FactsCompany name: Adidas AGFiscal year end: December 31, 2008 Report title: Annual Report 2008. Our game plan Chairman and CEO: Herbert Hainer Number of books: One Report length: 214 pages Auditors: KPMG Concept and design: Häfelinger + Wagner Design E-mail: investor.relations@adidas-group.com |
Report rating (Rating scale below)(5/5)
Profile-Products(Excerpts, as from the report)We strive to be the global leader in the sporting goods industry....We share values such as performance, passion, integrity and diversity... The brand portfolio comprises: Adidas (two segments: Sport Performance and Sport Style); Reebok (Women’s Fitness, Rockport...); TaylorMade (Adidas Golf, Ashworth...).(Annual Report source) (Italics are own company’s words) Key FiguresNet sales: EUR 10,799 millionOperating profit: EUR 1,070 million Net income: EUR 642 million Earnings per share (basic): EUR 3.25 Dividend per share: EUR 0.50 Return on equity: 18.9% Operating margin: 9.9% Equity ratio: 35.5% Number of employees: 38,982 (Source: 2008 figures sourced from the annual report) Competitors or Rivals
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Triple A> Available without delay, in the inside front cover: ast year results compared to past targets and next year outlook put nearby for ten indicators (see our Selected Page below). Further, the reader may find a detailed comparison of targets with actual key metrics (p 61), as well as an in-depth outlook section.> A strong theme, and an effective branding exercise: built around the business, in words, visuals, use of colors and gimmicks, worked out throughout the book. > Strategies clearly set out, at corporate and divisions’ level. And substantiated: e.g. with four pages on R&D. > Excellent review of performance and financial conditions (also on treasury matters), backed with clear charts. > Thorough Risk and Opportunity Report. > Comprehensive glossary and index. |
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Double A> Good and nicely formatted Q&A with the CEO.> Pictorial overview of products and campaigns: We define ourselves through our products. |
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Simple A> Operational and Sporting Highlights for the year ended arranged by quarter. Fine, but why so late (p 34)?> Sustainability issues underperform compared to the rest. |
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B sides> Some find the book too heavy, and typography and layout not most optimized (see the way pages are (not) filled). |
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How does the company report in key areas? What are the main report pluses and minuses?
The Report Scan gives an overview of strengths and weaknesses, and scores each item.
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Selected Page(Inside front cover of Adidas Annual Report 2008)
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