What visuals should say
by Henk van Dijkea. Visuals must be striking -and this should start with the report cover
b. Visuals must show creativity -who wants to look dull today?
c. Visuals must have relevance -they should reflect what the company did,and what’s happening now
d. Visuals must enhance a point (if not, they are pointless)
e. Visuals must be fully in line with all other attributes of the annual report
Dart Design aims to look at annual reports from “a purely commercial point of view”, i.e. first and foremost communicating with audiences, and not starting on an aesthetical point.
Based in Amsterdam, Dart Design specializes in corporate communication concepts, design and production, incl. annual reports. Corporate clients have included TNT, Fortis, Hagemeyer, Royal Ahold, NS (Dutch railroads), NMB Heller...
More information about works and services: www.dartdesign.nl
First published 2001. With permission. All rights reserved. Copying articles and commentaries for other than personal or internal company use is prohibited. Quoting is authorized with appropriate reference.
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Annual reports from the financial sector are no longer selected for our competition. This does not imply that there are not (sometimes very) good and improved reports in the sector. However, for consistency, comparability and credibility reasons it has been decided not to include any. On a customized basis, e.com keeps on evaluating and benchmarking financial sector reports.
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