We have identified 20 audiences for annual reports and the broader stakeholder relations.
They are charted and listed below.
"There is no such thingJerry Seinfeld, <em>American writer, <br />actor and comedian</em>
as attention span.
People have infinite attention
if you are entertaining them."
For the second consecutive year annual reports from the financial sector have not been selected for our competition. This does not imply that there are not good and better reports in the sector. However, for consistency, comparability and credibility reasons it has been decided not to include any.