According to research carried out by Ernst & Young, 35% of all investment decisions are based on nonfinancial attributes. A substantial body of literature deals with the management and measurement of nonfinancial assets. This book, by contrast, focuses on best practice in disclosure:
How do companies present their vital resources in annual, quarterly, and corporate citizenship/sustainability reports and also in other publications and on their web sites?
Do they provide a coherent, consistent, and convincing view of resources like management quality, brands, and intellectual capital?
And how should they proceed to make stakeholders grasp what makes them a valuable investment, a preferred supplier of goods and services, or an employer of choice, and also a good corporate citizen?
These are the core questions addressed in Reporting Nonfinancials. The book presents both best practice in nonfinancial disclosure and a pragmatic framework for action. It shows practitioners how to optimize the impact of their intangibles by first analyzing their companies’ strengths and then improving their disclosure through annual, quarterly, CSR, and other reporting formats. It also helps investors and other stakeholder groups evaluate the quality and relevance of information provided by companies. Thus it is important for both executives and outsiders.

“Reporting Nonfinancials is that rare thing - a book that lives up to the testimonials in its front sleeve…thought-provoking." (Ethical Corporation, March 2007)

• Foreword.
• Acknowledgments.
• Introduction: Goodwill and Blue Skies?
• Getting a Grip on Nonfinancials.
• Closing the gap between book value and market cap.
• Step 1: Classifying nonfinancials.
• Step 2: Adjusting to regional priorities.
• Step 3: From consciousness to action.
• PART I: THE WHY.
  • 1 True and Fair View?
  • 2 Open Sesame?
• PART II: THE WHAT.
  • 3 Competitive Value.
    • Brands, Customers and Markets.
    • A. BRANDS: ENGINES OF GROWTH AND REPUTATION.
    • B. CUSTOMERS: THE KEY ENTREPRENEURIAL ASSET.
    • C. MARKETS: TARGETING NICHES, SEGMENTS AND SECTORS.
    • SUMMARY OF COMPETITIVE VALUE.
  • 4 Management Value.
    • A. STRATEGY: AN AMALGAM OF PROCESSES AND VISIONS.
    • B. GOVERNANCE: SHADES OF TRANSPARENCY.
    • C. OUTLOOK: FORECASTING AS THE ULTIMATE CHALLENGE.
    • SUMMARY OF MANAGEMENT VALUE.
  • 5 Human Resources Value.
    • A. PRODUCTIVITY: PROMOTING EFFECTIVITY AND EFFICIENCY.
    • B. MOTIVATION: WILD CARD FOR EXCELLENCE?
    • C. POTENTIAL: PROTECTING PROPERTY AND HARNESSING TALENTS.
    • SUMMARY OF HR VALUE.
  • 6 Ethical Value.
    • A. CORPORATE SOCIAL RESPONSIBILITY: CHARITY OR POLICY?
    • B. SUSTAINABILITY: BETWEEN TRIPLE BOTTOM LINE AND REALISTIC TARGETS.
    • C. STAKEHOLDER DIALOGUE: CONFLICT-SHOOTING OR WIN–WIN STRATEGY?
    • SUMMARY OF ETHICAL VALUE.
• PART III: THE HOW.
  • 7 Says Who?
  • 8 New Wine in New Bottles?
• Bibliography.
• Index

Reporting Nonfinancials
Kaevan Gazdar
ISBN: 978-0-470-01197-3
Hardcover
352 pages
February 2007
£39.99 / €60.00
http://eu.wiley.com/WileyCDA/WileyTitle/productCd-0470011971.html