How will 2008 reports be judged, be rated, and rank in 2009?

"A good annual report hasRichard Carpenter, <em>Managing Partner at Merchant, a British communication consultancy</em>
a value similar to a one-on-one
meeting with investors"

This year's annual reports are expected to put things -and numbers- in a medium-term perspective and explain about the strategy in a tough context. How have your company delivered? e.com has developed numerous evaluation tools and services to check annuals and make them pay off.
Due to the instability, unpredictability, uncertainties, and for comparability and credibility reasons, reports from the financial sector are this year not considered for competition. Call this another "stress test"?