Benchmark: something which can be measured and used as a standard that other things can be compared with. (Oxford Advanced Learner’s Dictionary)
Benchmarking: the study of a competitor’s product or business practices in order to improve the performance of one’s own company. (Merriam-Webster’s Collegiate Dictionary)
Report benchmarking: the comparative review of reports or reporting areas in or out an industry to spot better or best practice or simply to explore other reporting options.

Maybe you know, maybe you don’t.
The list herebelow shows the reports that have been subject to custom-built competitive and gap analysis or peer group benchmarking (vs. competitors, investment alternatives, selected peers, direct or “broad” rivals) these last years.
The list includes direct customers (unidentified in accordance with our policy) of enterprise.com (e.com) as well as company reports compared (names are the ones in use at benchmarking date. Some companies have merged, been acquired or been renamed since). The list does not take into account the thousands of reports marked for the Annual Report on Annual Reports and the ones submitted to the ReportWatch independent rating panel for the surveys. In short, we have watched many more than the ones below, but we (have) kept a closer watch on these –sometimes for years.

• ABB
• Abbott Laboratories
• ABN Amro
• Accor
• Adaro Energy
• Adidas
• AEA Technology
• Aegon
• AES
• Aflac
• Agilent Technologies
• Ahold
• AIG (American International Group)
• Air France-KLM
• Air Liquide
• AkzoNobel
• Alcatel
• Alcoa
• Alfa Laval
• Alizyme
• Allianz
• Allied Waste Industries
• Allstate
• Amer Sports
• American General
• American Home Products
• American Stores
• Amgen
• Antam
• ANZ
• Arcadis
• Arcelik
• ArcelorMittal
• Areva
• Arseus
• Asahi Breweries
• Asda
• ASM International
• ASR Bank
• Astellas
• AstraZeneca
• AT&T
• Atlas Copco
• Autoliv
• Aventis
• Avery Dennison
• Aviva
• AXA
• BAE Systems
• Balchem
• Baldwin Technology
• Banesto
• Bank Austria
• Bank Mandiri
• Bank of America
• Barclays
• Barco
• BASF
• Baxter
• Bayer
• BCE (Bell Canada Enterprises)
• Becton Dickinson
• Bekaert
• Beter Bed
• Binck Bank
• BMO Financial
• BMW
• Boliden
• Boots
• Bouwinvest
• BP
• Bpost
• Bristol-Myers Squibb
• British American Tobacco
• British Land
• Brunel
• BT (British Telecom)
• Buhrmann
• Cable & Wireless
• Cadbury
• Canada Post
• Canadian Tire
• Canon
• Carphone Warehouse
• Carrefour
• Cascades
• Caterpillar
• Cattles
• Centrica
• CGNU
• Chevron
• Chr. Hansen
• Ciba Specialty Chemicals
• CIBC
• Cintas
• Cisco Systems
• Citigroup
• Clariant
• CLP Holdings
• Coca-Cola
• Coloplast
• Compass Group
• Conagra
• ConoccoPhillips
• Conseco
• Credit Suisse
• Crucell
• CSC (Computer Sciences)
• DaimlerChrysler
• Daiwa House
• Daiwa Securities
• Danisco
• Danone
• Danske Bank
• Delhaize
• Delta Lloyd
• Deutsche Bank
• Deutsche Post
• Deutsche Telekom
• Dixons
• Domtar
• Dong Energy
• Dow Chemical
• Dresser Industries
• Dr. Reddy’s Laboratories
• DSM
• Duke Energy
• DuPont
• E.On
• EDF
• EDS
• Electrabel
• Electrolux
• Eli Lilly
• EnCana
• Eneco
• ENI
• Ennstone
• Entergy
• Equifax
• Ericsson LM
• Erste Bank
• Essent
• Essilor
• Estee Lauder
• Exel
• ExxonMobil
• First Pacific
• Ford Motor
• Fortis
• Fortum
• Foster’s
• France Telecom
• Fujitsu
• Gas Natural
• Geltex
• Genencor
• Genentech
• General Electric
• General Mills
• General Motors
• Generali
• George Weston
• GFK
• Goldman Sachs
• Grainger Trust
• Grontmij
• Grosvenor
• GSK (GlaxoSmithKline)
• GTE
• GUS
• Hagemeyer
• Halma
• Harte-Hanks
• Hartford Financial Services
• Hays
• HBOS
• Heidelberg
• Heineken
• Henkel
• Hoechst
• Holmen
• Honda
• House of Fraser
• HSBC Holdings
• HVB (Hypovereinsbank)
• Hydro-Québec
• Iberdrola
• 3 I
• IBM
• ICI
• IFF (International Flavors & Fragrances)
• Imperial Tobacco
• Industrial Alliance
• Infineon Technologies
• Infosys Technologies
• ING
• Intel
• Intrum Justitia
• Invensys
• ISS
• J. Sainsbury
• James Hardie
• Japan Tobacco
• John Hancock Financial Services
• Johnson & Johnson
• Kao
• Kardan
• KarstadtQuelle
• Kemira
• Kesko
• Kimberly-Clark
• Kingfisher
• Knight Ridder
• KPN
• Kraft Foods
• Kurita Water Industries
• L'Oréal
• La Poste
• Land Securities
• Lanxess
• Legal & General
• Lloyd’s
• Loblaw
• Lonza
• Lucent Technologies
• Luthansa
• Lundbeck
• Lurgi
• M-Real
• Macintosh Retail
• Marks and Spencer
• Marubeni
• Matsushita Electric
• Maytag
• Mediq
• Medtronic
• Merck
• Merck KGaA
• MeritaNordbanken
• Metlife
• Metro
• Metso
• Michelin
• Minebea
• Mitsubishi
• Mitsubishi Motors
• MMO2
• Monsanto
• Motorola
• Munich Re
• MVV Energie
• National Bank of Canada
• National Grid
• N Brown
• Neste Oil
• Nestlé
• Nexen
• NIBC
• Nieuwe Steen Investments
• Nippon Mining
• Nissan Motor
• Nokia
• Noranda Aluminum
• Norske Skog
• Nortel Networks
• Northern Foods
• Novartis
• Novasoft
• Novo Nordisk
• Novozymes
• NS
• NTT
• NTT DoCoMo
• Numico
• Nuon
• Océ
• Old Mutual
• OMV
• Ordina
• Organon Biosciences
• Orix
• OTP Bank
• Outokumpu
• PaperlinX
• Peabody Energy
• Pearson
• Pepsico
• Pernod Ricard
• Petro-Canada
• Pfizer
• Pharmarcia
• Philip Morris
• Philips
• Phillips Petroleum
• Phytopharm
• Pilat Media Global
• Polytec
• Posten
• PostNord
• PotashCorp
• PPG Industries
• PPR (Pinault-Printemps-Redoute)
• Procter & Gamble
• Promodes
• Prudential
• Priority Telecom
• PSA Peugeot Citroën
• Qualcomm
• Randstad
• Rapala
• RBC (Royal Bank of Canada)
• Reckitt Benckiser
• Reed Elsevier
• Renault
• Rentokil Initial
• Repsol YPF
• Reuters
• Rexam
• Rexel
• Rhodia
• Rinascente
• Rio Tinto
• RLI
• RM
• Robeco
• Roche
• Rogers Communications
• Rohm and Haas
• Rolls-Royce
• Royal Bank of Scotland
• Royal Dutch Shell
• Royal Mail
• Royal & Sun Alliance
• RWE
• SABMiller
• Safeway
• Sage
• Saint-Gobain
• Samsung
• Sandvik
• Sanlam
• Sanofi-Aventis
• Sanofi-Synthélabo
• SAP
• Sappi
• Sara Lee
• SAS
• Sasol
• SBM Offshore
• SCA
• Schering
• Schering-Plough
• Schindler
• Scotiabank
• Scottish Power
• Sears
• SEB
• SEB (Skandinaviska Enskilda Banken)
• Securicor
• Securitas
• Sedgwick
• Segro
• Seiko Epson
• Serco
• Serono
• ServiceMaster
• Severstal
• Sherwin Williams
• Shiseido
• Siemens
• SIG
• Sinopec
• Skandia
• SNS Reaal
• Smith & Nephew
• Sodexho Marriott
• Sodexo
• Sony
• Sprint
• Standard Life
• StatoilHydro
• Stora Enso
• Storebrand
• Stork
• Sumitomo Chemical
• Sun Microsystems
• Swedbank
• Symantec
• Synergy Healthcare
• Syngenta
• TD Financial
• Teijin
• Tele2
• Telegraaf Media
• Telekom Austria
• TeliaSonera
• Telstra
• Telus
• Ten Cate
• Tesco
• Texaco
• Thinkpath
• TNT
• Toray
• Toshiba
• Total
• Toyota Motor
• Trelleborg
• Tribal
• Twence
• UCB
• UK Coal
• Umbro
• Umicore
• Unicredit
• Unilever
• United Technologies
• UPC
• UPM-Kymmene
• UPS
• USG People
• USPS
• Valspar
• Vattenfall
• Veba
• Vectura
• Vendex KBB
• Veolia Environnement
• VNU
• Vodafone
• Vodafone-Libertel
• Volkswagen
• Volvo
• Vopak
• Wal-Mart
• Walt Disney
• Wärtsilä
• Waste Management
• Wavecom
• Wavin
• Wessanen
• Whirlpool
• Whitbread
• Wien Energie
• Wienerberger
• Winterthur
• Wolseley
• Wolters Kluwer
• Woolworths
• WPP
• W.W. Grainger
• Xenova
• Xerox
• Xilinx
• XL Capital
• Xstrata
• Yell
• Zurich Financial Services