Benchmark: something which can be measured and used as a standard that other things can be compared with. (Oxford Advanced Learner’s Dictionary)
Benchmarking: the study of a competitor’s product or business practices in order to improve the performance of one’s own company. (Merriam-Webster’s Collegiate Dictionary)
Report benchmarking: the comparative review of reports or reporting areas in or out an industry to spot better or best practice or simply to explore other reporting options.
The list herebelow shows the reports that have been subject to custom-built competitive analysis or peer group benchmarking (vs. competitors, investment alternatives, selected peers, direct or “broad” rivals) these last years.
The list includes direct customers (unidentified in accordance with our policy) of enterprise.com (e.com) as well as company reports compared (names are the ones in use at benchmarking date. Some companies have merged, been acquired or been renamed since). The list does not take into account the thousands of reports marked for the Annual Report on Annual Reports and the ones submitted to the ReportWatch independent rating panel for the surveys. In short, we have watched many more than the ones below, but we (have) kept a closer watch on these –sometimes for years.
- ABB
- Abbott Laboratories
- ABN Amro
- Accor
- Adaro Energy
- Adidas
- AEA Technology
- Aegon
- AES
- Aflac
- Agilent Technologies
- Ahold
- AIG (American International Group)
- Air Liquide
- AkzoNobel
- Alcatel
- Alcoa
- Alfa Laval
- Alizyme
- Allianz
- Allied Waste Industries
- Allstate
- Amer Sports
- American General
- American Home Products
- American Stores
- Amgen
- Antam
- ANZ
- Arcelik
- Areva
- Asahi Breweries
- Asda
- Astellas
- AstraZeneca
- AT&T
- Atlas Copco
- Autoliv
- Aventis
- Avery Dennison
- Aviva
- AXA
- BAE Systems
- Balchem
- Baldwin Technology
- Banesto
- Bank Austria
- Bank Mandiri
- Bank of America
- Barclays
- Barco
- BASF
- Baxter
- Bayer
- BCE (Bell Canada Enterprises)
- Becton Dickinson
- Bekaert
- Beter Bed
- BMO Financial
- BMW
- Boots
- BP
- Bristol-Myers Squibb
- British American Tobacco
- BT (British Telecom)
- Buhrmann
- Cable & Wireless
- Cadbury Schweppes
- Canadian Tire
- Canon
- Carphone Warehouse
- Carrefour
- Caterpillar
- Cattles
- Centrica
- CGNU
- Chevron
- Chr. Hansen
- Ciba Specialty Chemicals
- CIBC
- Cintas
- Cisco Systems
- Citigroup
- Clariant
- CLP Holdings
- Coca-Cola
- Coloplast
- Compass Group
- Conagra
- ConoccoPhillips
- Conseco
- Credit Suisse
- CSC (Computer Sciences)
- DaimlerChrysler
- Daiwa House
- Daiwa Securities
- Danisco
- Danone
- Danske Bank
- Delhaize
- Deutsche Bank
- Deutsche Post
- Deutsche Telekom
- Dixons
- Domtar
- Dong Energy
- Dow Chemical
- Dresser Industries
- DSM
- Duke Energy
- DuPont
- E.On
- EDF
- EDS
- Electrabel
- Electrolux
- Eli Lilly
- ENI
- Ennstone
- Entergy
- Equifax
- Ericsson LM
- Erste Bank
- Essent
- Estee Lauder
- Exel
- ExxonMobil
- First Pacific
- Ford Motor
- Fortis
- Fortum
- France Telecom
- Fujitsu
- Gas Natural
- Geltex
- Genencor
- Genentech
- General Electric
- General Mills
- General Motors
- Generali
- George Weston
- GFK
- Goldman Sachs
- Grainger Trust
- Grosvenor
- GSK (GlaxoSmithKline)
- GTE
- GUS
- Hagemeyer
- Halma
- Harte-Hanks
- Hartford Financial Services
- Hays
- HBOS
- Heineken
- Henkel
- Hoechst
- Holmen
- Honda
- House of Fraser
- HSBC Holdings
- HVB (Hypovereinsbank)
- Hydro-Québec
- 3 I
- Iberdrola
- IBM
- ICI
- IFF (International Flavors & Fragrances)
- Imperial Tobacco
- Industrial Alliance
- Infineon Technologies
- Infosys Technologies
- ING
- Intel
- Intrum Justitia
- Invensys
- ISS
- J. Sainsbury
- James Hardie
- Japan Tobacco
- John Hancock Financial Services
- Johnson & Johnson
- Kao
- KarstadtQuelle
- Kemira
- Kesko
- Kimberly-Clark
- Kingfisher
- Knight Ridder
- KPN
- Kraft Foods
- Kurita Water Industries
- Land Securities
- Legal & General
- Loblaw
- Lonza
- L'Oréal
- Lucent Technologies
- Lundbeck
- Lurgi
- Marks and Spencer
- Matsushita Electric
- Maytag
- Medtronic
- Merck KGaA
- Merck
- MeritaNordbanken
- Metlife
- Metro
- Metso
- Minebea
- Mitsubishi Motors
- Mitsubishi
- MMO2
- Monsanto
- Motorola
- M-Real
- Munich Re
- MVV Energie
- N Brown
- National Bank of Canada
- National Grid
- Neste Oil
- Nestlé
- Nexen
- Nippon Mining
- Nissan Motor
- Nokia
- Norske Skog
- Nortel Networks
- Northern Foods
- Novartis
- Novasoft
- Novo Nordisk
- Novozymes
- NS
- NTT DoCoMo
- NTT
- Numico
- Nuon
- Old Mutual
- OMV
- Ordina
- Organon Biosciences
- Orix
- OTP Bank
- Outokumpu
- Peabody Energy
- Pearson
- Pepsico
- Pernod-Ricard
- Petro-Canada
- Pfizer
- Pharmarcia
- Philip Morris
- Philips
- Phillips Petroleum
- Phytopharm
- Pilat Media Global
- Polytec
- Posten
- PotashCorp
- PPG Industries
- PPR (Pinault-Printemps-Redoute)
- Priority Telecom
- Procter & Gamble
- Promodes
- Prudential
- PSA Peugeot Citroën
- Qualcomm
- Randstad
- Rapala
- RBC (Royal Bank of Canada)
- Reckitt Benckiser
- Reed Elsevier
- Renault
- Rentokil Initial
- Repsol YPF
- Reuters
- Rexam
- Rexel
- Rhodia
- Rinascente
- Rio Tinto
- RLI
- RM
- Roche
- Rogers Communications
- Rohm and Haas
- Rolls-Royce
- Royal & Sun Alliance
- Royal Bank of Scotland
- Royal Dutch Shell
- RWE
- SABMiller
- Safeway
- Sage
- Saint-Gobain
- Samsung
- Sanlam
- Sanofi-Aventis
- Sanofi-Synthélabo
- SAP
- Sappi
- Sara Lee
- SAS
- Sasol
- SCA
- Schering
- Schering-Plough
- Schindler
- Scotiabank
- Scottish Power
- Sears
- SEB (Skandinaviska Enskilda Banken)
- Securicor
- Securitas
- Sedgwick
- Segro
- Seiko Epson
- Serco
- Serono
- ServiceMaster
- Sherwin Williams
- Shiseido
- Siemens
- SIG
- Sinopec
- Skandia
- Smith & Nephew
- Sodexho Marriott Services
- Sony
- Sprint
- Standard Life
- StatoilHydro
- Stora Enso
- Storebrand
- Stork
- Sun Microsystems
- Swedbank
- Symantec
- Synergy Healthcare
- Syngenta
- TD Financial
- Tele2
- Telekom Austria
- TeliaSonera
- Telstra
- Telus
- Tesco
- Texaco
- Thinkpath
- TNT
- Toshiba
- Total
- Toyota Motor
- TPG
- Trelleborg
- Tribal
- UK Coal
- Umbro
- Umicore
- Unicredit
- Unilever
- United Technologies
- UPC
- UPM-Kymmene
- UPS
- Valspar
- Vattenfall
- Veba
- Vectura
- Vendex KBB
- Veolia Environnement
- VNU
- Vodafone
- Vodafone-Libertel
- Volkswagen
- Volvo
- Vopak
- W.W. Grainger
- Wal-Mart
- Walt Disney
- Wärtsilä
- Waste Management
- Wavecom
- Wessanen
- Whirlpool
- Whitbread
- Wien Energie
- Wienerberger
- Winterthur
- Wolseley
- Wolters Kluwer
- Woolworths
- WPP
- Xenova
- Xerox
- Xilinx
- XL Capital
- Xstrata
- Yell
- Zurich Financial Services
Latest Update: January 2010

How does your annual report (printed or online) score? In total and on all evaluation criteria used for the Annual Report on Annual Reports?
