Benchmarking

Report benchmarking: from A to Z

Has your annual report been benchmarked?

Benchmark: something which can be measured and used as a standard that other things can be compared with. (Oxford Advanced Learner’s Dictionary)
Benchmarking: the study of a competitor’s product or business practices in order to improve the performance of one’s own company. (Merriam-Webster’s Collegiate Dictionary)
Report benchmarking: the comparative review of reports or reporting areas in or out an industry to spot better or best practice or simply to explore other reporting options.

The list herebelow shows the reports that have been subject to custom-built competitive analysis or peer group benchmarking (vs. competitors, investment alternatives, selected peers, direct or "broad" rivals) these last five years (note that some companies in the list have merged, been acquired or been renamed since).
The list includes direct customers (unidentified in accordance with our policy) of enterprise.com (e.com) as well as company reports compared (names are the ones in use at benchmarking date). The list does not take into account the thousands of reports marked for the Annual Report on Annual Reports and the ones submitted to the ReportWatch independent rating panel for the surveys. In short, we have watched many more than the ones below, but we (have) kept a closer watch on these –sometimes for years.


  • ABB
  • ABN Amro
  • Adidas
  • Accor
  • AEA Technology
  • Aegon
  • AES
  • Aflac
  • Agilent Technologies
  • Ahold
  • AIG (American International Group)
  • Air Liquide
  • AkzoNobel
  • Alcatel
  • Alcoa
  • Alfa Laval
  • Alizyme
  • Allianz
  • Allied Waste Industries
  • Allstate
  • Amer Sports
  • American General
  • American Home Products
  • American Stores
  • Amgen
  • Antam
  • Areva
  • Asahi Breweries
  • Asda
  • Astellas
  • AstraZeneca
  • AT&T
  • Atlas Copco
  • Autoliv
  • Aventis
  • Aviva
  • AXA
  • BAE Systems
  • Balchem
  • Bank Austria
  • Bank of America
  • Barclays
  • Barco
  • BASF
  • Bayer
  • BCE (Bell Canada Enterprises)
  • Becton Dickinson
  • Bekaert
  • BMO Financial
  • BMW
  • Boots
  • BP
  • Bristol-Myers Squibb
  • BT (British Telecom)
  • Buhrmann
  • Cable & Wireless
  • Canadian Tire
  • Canon
  • Carphone Warehouse
  • Carrefour
  • Caterpillar
  • Cattles
  • Centrica
  • CGNU
  • Chevron
  • Chr. Hansen
  • Ciba Specialty Chemicals
  • CIBC
  • Cintas
  • Cisco Systems
  • Citigroup
  • Clariant
  • CLP Holdings
  • Coca-Cola
  • Coloplast
  • Compass Group
  • Conseco
  • Credit Suisse
  • CSC (Computer Sciences)
  • DaimlerChrysler
  • Daiwa House
  • Daiwa Securities
  • Danisco
  • Danone
  • Danske Bank
  • Delhaize
  • Deutsche Bank
  • Deutsche Post
  • Deutsche Telekom
  • Dixons
  • Domtar
  • Dong Energy
  • Dresser Industries
  • DSM
  • DuPont
  • E.On
  • EDF
  • EDS
  • Electrabel
  • Electrolux
  • Eli Lilly
  • ENI
  • Ennstone
  • Equifax
  • Ericsson LM
  • Erste Bank
  • Essent
  • Estee Lauder
  • Exel
  • ExxonMobil
  • First Pacific
  • Ford Motor
  • Fortis
  • Fortum
  • France Telecom
  • Fujitsu
  • Gas Natural
  • Geltex
  • Genencor
  • Genentech
  • General Electric
  • General Motors
  • Generali
  • George Weston
  • GFK
  • Grainger Trust
  • Grosvenor
  • GSK (GlaxoSmithKline)
  • GTE
  • GUS
  • Hagemeyer
  • Halma
  • Harte-Hanks
  • Hartford Financial Services
  • Hays
  • HBOS
  • Heineken
  • Henkel
  • Hoechst
  • Holmen
  • Honda
  • House of Fraser
  • HSBC Holdings
  • HVB (Hypovereinsbank)
  • Hydro-Québec
  • Iberdrola
  • IBM
  • ICI
  • IFF (International Flavors & Fragrances)
  • Imperial Tobacco
  • Industrial Alliance
  • Infineon Technologies
  • Infosys Technologies
  • ING Group
  • Intel
  • Intrum Justitia
  • Invensys
  • ISS
  • J. Sainsbury
  • John Hancock Financial Services
  • Kao
  • KarstadtQuelle
  • Kemira
  • Kesko
  • Kimberly-Clark
  • Kingfisher
  • Knight Ridder
  • KPN
  • Kurita Water Industries
  • L'Oréal
  • Land Securities
  • Legal & General
  • Loblaw
  • Lonza
  • Lucent Technologies
  • Lundbeck
  • Lurgi
  • M-Real
  • Marks and Spencer
  • Matsushita Electric
  • Maytag
  • Medtronic
  • Merck
  • Merck KGaA
  • MeritaNordbanken
  • Metlife
  • Metro
  • Metso
  • Minebea
  • Mitsubishi
  • Mitsubishi Motors
  • MMO2
  • Monsanto
  • Motorola
  • Munich Re
  • MVV Energie
  • National Bank of Canada
  • National Grid
  • N Brown
  • Neste Oil
  • Nexen
  • Nippon Mining
  • Nissan Motor
  • Nokia
  • Norske Skog
  • Nortel Networks
  • Northern Foods
  • Novartis
  • Novasoft
  • Novo Nordisk
  • Novozymes
  • NTT
  • Numico
  • Nuon
  • Old Mutual
  • OMV
  • Ordina
  • Organon BioSciences
  • Orix
  • OTP Bank
  • Outokumpu
  • Peabody Energy
  • Pearson
  • Pepsico
  • Petro-Canada
  • Pfizer
  • Pharmarcia
  • Philips
  • Phillips Petroleum
  • Phytopharm
  • Pilat Media Global
  • Polytec
  • Posten
  • PotashCorp
  • PPG Industries
  • PPR (Pinault-Printemps-Redoute)
  • Procter & Gamble
  • Promodes
  • Prudential
  • Priority Telecom
  • PSA Peugeot Citroën
  • Qualcomm
  • Randstad
  • Rapala
  • RBC (Royal Bank of Canada)
  • Reckitt Benckiser
  • Reed Elsevier
  • Renault
  • Rentokil Initial
  • Repsol YPF
  • Reuters
  • Rexam
  • Rexel
  • Rhodia
  • Rinascente
  • Rio Tinto
  • RLI
  • RM
  • Roche
  • Rogers Communications
  • Rolls-Royce
  • Royal Bank of Scotland
  • Royal Dutch Shell
  • Royal & Sun Alliance
  • RWE
  • SABMiller
  • Safeway
  • Sanlam
  • Sanofi-Synthélabo
  • SAP
  • Sappi
  • Sara Lee
  • SAS
  • Sasol
  • SCA
  • Schering
  • Schering-Plough
  • Schindler
  • Scotiabank
  • Scottish Power
  • Sears
  • SEB (Skandinaviska Enskilda Banken)
  • Securicor
  • Securitas
  • Sedgwick
  • Segro
  • Serco
  • Serono
  • ServiceMaster
  • Sherwin Williams
  • Shiseido
  • Siemens
  • SIG
  • Skandia
  • Sodexho Marriott Services
  • Sony
  • Sprint
  • Standard Life
  • StatoilHydro
  • Stora Enso
  • Storebrand
  • Stork
  • Sun Microsystems
  • Symantec
  • Synergy Healthcare
  • Syngenta
  • TD Financial
  • Tele2
  • Telekom Austria
  • Telus
  • Tesco
  • Texaco
  • Thinkpath
  • Toshiba
  • Total
  • Toyota Motor
  • TNT
  • Trelleborg
  • Tribal
  • UK Coal
  • Umbro
  • Umicore
  • Unilever
  • United Technologies
  • UPC
  • UPM-Kymmene
  • UPS (United Parcel Service)
  • Valspar
  • Vattenfall
  • Veba
  • Vectura
  • Vendex KBB
  • Veolia Environnement
  • VNU
  • Vodafone
  • Vodafone-Libertel
  • Volkswagen
  • Volvo
  • Wal-Mart
  • Walt Disney
  • Wärtsilä
  • Wavecom
  • Whirlpool
  • Whitbread
  • Wien Energie
  • Wienerberger
  • Winterthur
  • Wolseley
  • Wolters Kluwer
  • Woolworths
  • WPP
  • W.W. Grainger
  • Xenova
  • Xerox
  • Xilinx
  • XL Capital
  • Xstrata
  • Yell
  • Zurich Financial Services

Latest Update: November 2008


REPORT OF THE MONTH

Heidelberg (January 2009)

Heidelberg

Heidelberg

Heidelberg, Germany

Read more
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BEST ANNUAL REPORTS

Annual Report on Annual Reports 2008

How will you report this year?

What is your report worth? As the Nobel Prize in Economics Paul Krugman puts it "We are already... well into the realm of what I call depression economics".
In such a context and in the midst of the most serious financial crisis, reporting is made even more difficult.
And annual reports will be much expected to put things -and numbers- in a perspective that goes further than a blip on a trader's screen or quarterly results and warnings.
For essentials about annuals, go to www.reportwatch.net/report-essentials/
For tools to assess, optimize and benchmark reports, go to www.reportwatch.net/e-com/making-reports-pay-off/