Benchmarking

Report benchmarking: from A to Z
Has your annual report been benchmarked? Benchmarking

Benchmark: something which can be measured and used as a standard that other things can be compared with. (Oxford Advanced Learner’s Dictionary)
Benchmarking: the study of a competitor’s product or business practices in order to improve the performance of one’s own company. (Merriam-Webster’s Collegiate Dictionary)
Report benchmarking: the comparative review of reports or reporting areas in or out an industry to spot better or best practice or simply to explore other reporting options.

Maybe you know, maybe you don’t.
The list herebelow shows the reports that have been subject to custom-built competitive and gap analysis or peer group benchmarking (vs. competitors, investment alternatives, selected peers, direct or “broad” rivals) these last years.
The list includes direct customers (unidentified in accordance with our policy) of e.com as well as company reports compared in peer group and benchmarking processes (names are the ones in use at benchmarking date. Some companies have merged, been acquired or been renamed since). The list includes reports selected as report pick but does not take into account the thousands of reports marked for the Annual Report on Annual Reports and the ones submitted to the ReportWatch independent rating panel for the surveys. In short, we have watched many more than the ones below, but we (have) kept a closer watch on the following –sometimes for years.

  • ABB
  • Abbott Laboratories
  • ABN Amro
  • Accor
  • Adaro Energy
  • Adidas
  • AEA Technology
  • Aegon
  • AES
  • Aflac
  • Agilent Technologies
  • Agrium
  • Ahold
  • AIG (American International Group)
  • Air France-KLM
  • Air Liquide
  • AkzoNobel
  • Alcatel
  • Alcoa
  • Alfa Laval
  • Alizyme
  • All Nippon Airways
  • Allianz
  • Allied Waste Industries
  • Allstate
  • Amer Sports
  • American General
  • American Home Products
  • American Stores
  • Amgen
  • AngloGold Ashanti
  • Antam
  • ANZ
  • Arcadis
  • Arcelik
  • ArceloMittal
  • Areva
  • Arla Foods
  • Arseus
  • Asahi Breweries
  • Ascendas
  • Asda
  • ASM International
  • ASR Bank
  • Astellas
  • AstraZeneca
  • AT&T
  • Atlas Copco
  • Autoliv
  • Aventis
  • Avery Dennison
  • Aviva
  • AXA
  • BAE Systems
  • Balchem
  • Baldwin Technology
  • Ballast-Nedam
  • Banesto
  • Bank Austria
  • Bank Mandiri
  • Bank of America
  • Barclays
  • Barco
  • BASF
  • Bashneft
  • Baxter
  • Bayer
  • BCE (Bell Canada Enterprises)
  • Becton Dickinson
  • Bekaert
  • Belgacom
  • Beter Bed
  • BG
  • Binck Bank
  • BMO Financial
  • BMW
  • BNP Paribas
  • Boliden
  • Boots
  • Bouwinvest
  • BP
  • Bpost
  • Bristol-Myers Squibb
  • British American Tobacco
  • British Land
  • Brunel
  • BT (British Telecom)
  • Buhrmann
  • Cable & Wireless
  • Cadbury
  • Canada Post
  • Canadian Tire
  • Canon
  • Carphone Warehouse
  • Carrefour
  • Cascades
  • Caterpillar
  • Cattles
  • Centrica
  • CGNU
  • Chevron
  • Chr. Hansen
  • Chugai Pharmaceutical
  • Ciba Specialty Chemicals
  • CIBC
  • Cintas
  • Cisco Systems
  • Citigroup
  • Clariant
  • CLP Holdings
  • Coca-Cola
  • Coloplast
  • Compass
  • Conagra
  • ConoccoPhillips
  • Conseco
  • Cramo
  • Credit Suisse
  • Crucell
  • CSC (Computer Sciences)
  • DaimlerChrysler
  • Daiwa House
  • Daiwa Securities
  • Danisco
  • Danone
  • Danske Bank
  • DBS Bank
  • Delhaize
  • Delta Lloyd
  • Deutsche Bank
  • Deutsche Post DHL
  • Deutsche Telekom
  • Dimo
  • Dixons
  • Domtar
  • Dong Energy
  • Dow Chemical
  • Dresser Industries
  • Dr. Reddy’s Laboratories
  • DSM
  • Duke Energy
  • DuPont
  • E.On
  • EDF
  • EDP (Energias de Portugal)
  • EDS
  • Electrabel
  • Electrolux
  • Eli Lilly
  • EnCana
  • Eneco
  • Enexis
  • ENI
  • Ennstone
  • Entergy
  • Equifax
  • Ericsson LM
  • Erste Bank
  • Essent
  • Essilor
  • Estee Lauder
  • EVN
  • Exel
  • ExxonMobil
  • Federal Grid
  • Fedex
  • Finnair
  • First Pacific
  • FLSmidth
  • Ford Motor
  • Fortis
  • Fortum
  • Foster’s
  • France Telecom
  • Fugro
  • Fujitsu
  • Gas Natural
  • Geltex
  • Genencor
  • Genentech
  • General Electric
  • General Mills
  • General Motors
  • Generali
  • George Weston
  • GFK
  • Goldman Sachs
  • Grainger Trust
  • Grontmij
  • Grosvenor
  • GSK (GlaxoSmithKline)
  • GTE
  • GUS
  • Hagemeyer
  • Halma
  • Handelsbanken
  • Harte-Hanks
  • Hartford Financial Services
  • Hays
  • HBOS
  • Heidelberg
  • Heineken
  • Henkel
  • Hoechst
  • Holmen
  • Honda
  • House of Fraser
  • HSBC Holdings
  • Huawei
  • Husqvarna
  • HVB (Hypovereinsbank)
  • Hydro-Québec
  • Iberdrola
  • 3 I
  • IBM
  • ICI
  • IFF (International Flavors & Fragrances)
  • Imperial Tobacco
  • Inditex
  • Industrial Alliance
  • Infineon Technologies
  • Infosys Technologies
  • ING
  • Innergex
  • Intel
  • Intrum Justitia
  • Invensys
  • ISS
  • J. Sainsbury
  • James Hardie
  • Japan Tobacco
  • John Hancock Financial Services
  • Johnson & Johnson
  • Johnson Matthey
  • Kao
  • Kardan
  • KarstadtQuelle
  • Kemira
  • Kesko
  • Kimberly-Clark
  • Kingfisher
  • Knight Ridder
  • KPN
  • Kraft Foods
  • Kurita Water Industries
  • L'Oréal
  • La Poste
  • Land Securities
  • Lanxess
  • Legal & General
  • Lemminkäinen
  • Liberty Global
  • Lindab
  • Lixil
  • Lloyd’s
  • Loblaw
  • Lonza
  • Lucent Technologies
  • Lukoil
  • Luthansa
  • Lundbeck
  • Lurgi
  • M-Real
  • Macintosh Retail
  • Marks and Spencer
  • Marubeni
  • Matsushita Electric
  • Maytag
  • Mediq
  • Medtronic
  • Merck
  • Merck KGaA
  • MeritaNordbanken
  • Metlife
  • Metro
  • Metso
  • Michelin
  • Minebea
  • Mitsubishi
  • Mitsubishi Motors
  • MMO2
  • Mondi
  • Monsanto
  • Motorola
  • Munich Re
  • MVV Energie
  • National Bank of Canada
  • National Grid
  • N Brown
  • Neste Oil
  • Nestlé
  • Nexans
  • Nexen
  • NIBC
  • Nieuwe Steen Investments
  • Nippon Mining
  • Nissan Motor
  • Nokia
  • Noranda Aluminum
  • Norilsk Nickel
  • Norske Skog
  • Nortel Networks
  • Northern Foods
  • Novartis
  • Novasoft
  • Novo Nordisk
  • Novozymes
  • NS
  • NTT
  • NTT DoCoMo
  • Numico
  • Nuon
  • Nutreco
  • Océ
  • Old Mutual
  • Olympus
  • Omron
  • OMV
  • ONGC
  • Ordina
  • Organon Biosciences
  • Orix
  • OTP Bank
  • Outokumpu
  • Pacific Basin
  • PaperlinX
  • Peabody Energy
  • Pearson
  • Pepsico
  • Pernod Ricard
  • Petro-Canada
  • Pfizer
  • Pharmarcia
  • Pharming
  • Philip Morris
  • Philips
  • Phillips Petroleum
  • Phytopharm
  • Pilat Media Global
  • Polytec
  • Posten
  • PostNord
  • PotashCorp
  • PPG Industries
  • PPR (Pinault-Printemps-Redoute)
  • Procter & Gamble
  • Promodes
  • Prudential
  • Priority Telecom
  • PSA Peugeot Citroën
  • Qualcomm
  • Rabobank
  • Randstad
  • Rapala
  • RBC (Royal Bank of Canada)
  • Reckitt Benckiser
  • REE (Red Electrica de Espana)
  • Reed Elsevier
  • Reliance Industries
  • Renault
  • Rentokil Initial
  • Repsol YPF
  • Reuters
  • Rexam
  • Rexel
  • Rhodia
  • Rinascente
  • Rio Tinto
  • RLI
  • RM
  • Robeco
  • Roche
  • Rockwool
  • Rogers Communications
  • Rohm and Haas
  • Rolls-Royce
  • Royal Bank of Scotland
  • Royal Dutch Shell
  • Royal Mail
  • Royal & Sun Alliance
  • RushHydro
  • RWE
  • SABMiller
  • Safeway
  • Sage
  • Saint-Gobain
  • Sampo
  • Samsung
  • Sandvik
  • Sanlam
  • Sanofi-Aventis
  • Sanofi-Synthélabo
  • SAP
  • Sappi
  • Sara Lee
  • SAS
  • Sasol
  • SBM Offshore
  • SCA
  • Schering
  • Schering-Plough
  • Schindler
  • Scotiabank
  • Scottish Power
  • Sears
  • SEB
  • SEB (Skandinaviska Enskilda Banken)
  • Securicor
  • Securitas
  • Sedgwick
  • Segro
  • Seiko Epson
  • Sequana
  • Serco
  • Serono
  • ServiceMaster
  • Severstal
  • Shanks
  • Sherwin Williams
  • Shiseido
  • Siemens
  • SIG
  • Sinopec
  • Skandia
  • SNS Reaal
  • Smith & Nephew
  • Sobi
  • Sodexho Marriott
  • Sodexo
  • Sony
  • Sprint
  • Standard Life
  • Statoil
  • StatoilHydro
  • Stora Enso
  • Storebrand
  • Stork
  • Strabag
  • Sumitomo
  • Sumitomo Chemical
  • Sun Microsystems
  • Swedbank
  • Symantec
  • Synergy Healthcare
  • Syngenta
  • Takeda Pharmaceutical
  • Tata Steel
  • TD Financial
  • TDC
  • Technip
  • Teijin
  • Tele2
  • Telegraaf Media
  • Telekom Austria
  • Telenet
  • TeliaSonera
  • Telstra
  • Telus
  • Ten Cate
  • Tesco
  • Texaco
  • Thinkpath
  • TNT
  • TomTom
  • Toray
  • Toshiba
  • Total
  • Toyota Motor
  • Trelleborg
  • Tribal
  • Twence
  • UCB
  • UK Coal
  • Umbro
  • Umicore
  • Unicredit
  • Unilever
  • United Technologies
  • UPC
  • UPM-Kymmene
  • UPS
  • USG People
  • USPS
  • Vallourec
  • Valspar
  • Vattenfall
  • Veba
  • Vectura
  • Vendex KBB
  • Veolia Environnement
  • VNU
  • Vodafone
  • Vodafone-Libertel
  • Volkswagen
  • Volvo
  • Vopak
  • Wal-Mart
  • Walt Disney
  • Wärtsilä
  • Waste Management
  • Wavecom
  • Wavin
  • Wessanen
  • Whirlpool
  • Whitbread
  • Wien Energie
  • Wienerberger
  • Winterthur
  • Wolseley
  • Wolters Kluwer
  • Woolworths
  • WPP
  • W.W. Grainger
  • Xenova
  • Xerox
  • Xilinx
  • XL Capital
  • Xstrata
  • Yell
  • Ziggo
  • Zurich Financial Services

Last Updated: December 2016


Report benchmarking services by e.com


Report evaluation and benchmarking services by e.com

e.com provides report evaluation tools and reporting assessment services to help companies strive for higher reporting standards. The bottom lines:

  • Mirror company value
  • Show investor value
  • Enhance report value
  • Increase stakeholder value

Q: How does the report compare with a major competitor’s one?

Report Match A: A Report Match compares.
Benefit: Compares, scores and comments on how two peers’ reports stack up on 25 report items.



Q: How does the report compare with industry peers, best practice, or investment alternatives?

Peer Group Benchmarking A: : A Peer Group Benchmarking gauges.
Benefit: Benchmarks and rates a report against a peer group on all major report areas and indicators –with an aggregate scorecard and tips.


For a complete list of services and prices go to www.reportwatch.net/e-com/making-reports-pay-off/



Report pick

May 2017: SKF

Financial sector annual reports

Evaluation - Competition

Annual reports from the financial sector are no longer selected for the Annual Report on Annual Reports competition for consistency, comparability and credibility reasons. That does not imply that there are not (sometimes very) good and improved reports in the sector. On a customized basis, e.com keeps on evaluating and benchmarking financial sector reports.

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The report scan

How is your report doing? How does your annual report score on all evaluation criteria used for the Annual Report on Annual Reports?

Order a REPORT SCAN. An edited output of desk research done by e.com report analysts, it provides your company (or advisers) with a summary of pluses and minuses for 25 report items and reporting areas.

For more information, click here.

E-mail your order to: e.com@reportwatch.net

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e.com's co-founder and ReportWatch kingpin Mike Guillaume wears a few hats, including financial reporting specialist and international economist, and has therefore good vantage points for monitoring companies, reports and management; as well as for watching economies and economics work (or not). Learn more about Mike's experience and expertise here. Read about Mike's work and views, including his recent book "The Seven Deadly Sins of Capitalism", on www.mikeconomics.net.