Ewold de Bruijne
Ewold is a financial communications consultant with more than twenty years of experience. He has worked on more than a dozen annual reports as a copywriter and editor. After a first job as PR officer in the Netherlands Navy, he started his career as corporate then financial communication officer with the large insurance group Aegon. After having worked as an IR consultant and corporate communication manager at Buhrmann/Corporate Express and Organon BioSciences, Ewold founded Brightmen and Coolwords in 2005, an independent PR and financial communication agency with an international scope. Ewold has written “Exceptional gains. Strategies for enhancing corporate communications”.
E-mail: ewold@bmcw.nl
Ewold is a financial communications consultant with more than twenty years of experience. He has worked on more than a dozen annual reports as a copywriter and editor. After a first job as PR officer in the Netherlands Navy, he started his career as corporate then financial communication officer with the large insurance group Aegon. After having worked as an IR consultant and corporate communication manager at Buhrmann/Corporate Express and Organon BioSciences, Ewold founded Brightmen and Coolwords in 2005, an independent PR and financial communication agency with an international scope. Ewold has written “Exceptional gains. Strategies for enhancing corporate communications”.
E-mail: ewold@bmcw.nl
Jakob Ivarsson
Jakob is a highly respected communication consultant with a rich experience acquired through the production of several annual reports for some of the largest Swedish companies. He contributes with strategy, structure and contents in order to clarify the company’s message and the report as a vehicle towards stakeholders. Jakob runs the Stakeholder Communication company in Gothenburg. Prior to his present occupation he held a position as senior advisor and partner at Solberg, one of Sweden's leading corporate communication consultancies on financial reporting. He is also a deputy board member of the Swedish IR Association.
E-mail: jakob.ivarsson@stakeholder.se
Jakob is a highly respected communication consultant with a rich experience acquired through the production of several annual reports for some of the largest Swedish companies. He contributes with strategy, structure and contents in order to clarify the company’s message and the report as a vehicle towards stakeholders. Jakob runs the Stakeholder Communication company in Gothenburg. Prior to his present occupation he held a position as senior advisor and partner at Solberg, one of Sweden's leading corporate communication consultancies on financial reporting. He is also a deputy board member of the Swedish IR Association.
E-mail: jakob.ivarsson@stakeholder.se
Mike Guillaume
Mike is the co-founder and manager of e.com-ReportWatch, a London-based firm that specializes in report assessment and benchmarking. Recognized as a leading international expert on corporate and financial reporting, he has reviewed thousands of reports, consulted for hundred-plus international companies, and is the co-founder and editor of the Annual Report on Annual Reports. Prior to that, as an executive director of The Enterprise Group, his track record has included an extensive entrepreneurial and global management consulting experience in Europe, North America and Southeast Asia. An economist and financial analysis specialist, Mike is also the author of “The Seven Deadly Sins of Capitalism”.
E-mail: mike.g@reportwatch.net
Mike is the co-founder and manager of e.com-ReportWatch, a London-based firm that specializes in report assessment and benchmarking. Recognized as a leading international expert on corporate and financial reporting, he has reviewed thousands of reports, consulted for hundred-plus international companies, and is the co-founder and editor of the Annual Report on Annual Reports. Prior to that, as an executive director of The Enterprise Group, his track record has included an extensive entrepreneurial and global management consulting experience in Europe, North America and Southeast Asia. An economist and financial analysis specialist, Mike is also the author of “The Seven Deadly Sins of Capitalism”.
E-mail: mike.g@reportwatch.net
Pravin Ujjain
Pravin K Ujjain has been consulting on investor and marketing communications for over fifteen years. An avid annual report enthusiast, he is the CEO of AR Insight, an annual report consulting firm in India that has shaped more than 60 annual reports for 35 companies. AR Insight has recently conducted a unique annual report exhibition, “An Eye Opener”, that displayed a selection of 80 Annual Reports from Pravin’s library in Mumbai and intends to take it to other Indian cities in coming times. Pravin has also started “Reportinsights”, a quarterly online journal on corporate reporting, with an aim to spread awareness on the latest happening in the world of annual reports, sustainability reports, etc.
E-mail: ujjain_p@feedbackglobal.com
Pravin K Ujjain has been consulting on investor and marketing communications for over fifteen years. An avid annual report enthusiast, he is the CEO of AR Insight, an annual report consulting firm in India that has shaped more than 60 annual reports for 35 companies. AR Insight has recently conducted a unique annual report exhibition, “An Eye Opener”, that displayed a selection of 80 Annual Reports from Pravin’s library in Mumbai and intends to take it to other Indian cities in coming times. Pravin has also started “Reportinsights”, a quarterly online journal on corporate reporting, with an aim to spread awareness on the latest happening in the world of annual reports, sustainability reports, etc.
E-mail: ujjain_p@feedbackglobal.com
Reg Pauffley
Reg Pauffley is widely regarded as one of the most experienced figures in global corporate communications. Reg’s credentials stem largely from his experience as the founder of what is now Further, a major UK corporate design consultancy. Under Reg’s direction (1984 to 2001), Pauffley became a reference in both corporate brand development and global reporting and communications. Clients included a number of global blue chips and FT European top 300 companies. After having been in charge of business development at Merchant and having acted as chairman at Likemind, Reg has set up Creative Consortia, which gathers small best-in-class firms covering all corporate communication needs.
E-mail: reg.p@creativeconsortia.com
Reg Pauffley is widely regarded as one of the most experienced figures in global corporate communications. Reg’s credentials stem largely from his experience as the founder of what is now Further, a major UK corporate design consultancy. Under Reg’s direction (1984 to 2001), Pauffley became a reference in both corporate brand development and global reporting and communications. Clients included a number of global blue chips and FT European top 300 companies. After having been in charge of business development at Merchant and having acted as chairman at Likemind, Reg has set up Creative Consortia, which gathers small best-in-class firms covering all corporate communication needs.
E-mail: reg.p@creativeconsortia.com
Rob Berick
For the past twenty years, Rob has provided counsel and strategy on a wide range of investor relations and corporate governance issues to the senior leadership teams of publicly traded, global companies of all market-cap sizes. A former corporate investor relations officer, Rob currently serves as a senior managing director of Dix & Eaton, where he oversees the firm’s investor relations practice. During his career, he has played a pivotal role in the conceptualization and execution of award-winning annual reports. Rob is a regular author on emerging capital markets and investor relations trends, and frequently serves as a panelist for various industry organizations, including the U.S. National Investor Relations Institute.
E-mail: rberick@dix-eaton.com
For the past twenty years, Rob has provided counsel and strategy on a wide range of investor relations and corporate governance issues to the senior leadership teams of publicly traded, global companies of all market-cap sizes. A former corporate investor relations officer, Rob currently serves as a senior managing director of Dix & Eaton, where he oversees the firm’s investor relations practice. During his career, he has played a pivotal role in the conceptualization and execution of award-winning annual reports. Rob is a regular author on emerging capital markets and investor relations trends, and frequently serves as a panelist for various industry organizations, including the U.S. National Investor Relations Institute.
E-mail: rberick@dix-eaton.com
Vero Escarmelle
A marketing and communications manager at RICS Europe (pan-European office of the UK-based property professionals’ body), Vero previously worked in marcom positions at Research International (a WPP company), for a U.S. firm and at The Enterprise Group (e.g.in marketing and communication activities in Southeast Asian markets). She was the co-founder and marketing manager of the reporting unit (spun off into e.com in 1999) and of the Annual Report on Annual Reports. She worked on the annual report coordination (of communication, design and content areas) for a few financial institutions and has stayed an adviser and panel member to the ReportWatch team ever since.
E-mail: vero.e@reportwatch.net
A marketing and communications manager at RICS Europe (pan-European office of the UK-based property professionals’ body), Vero previously worked in marcom positions at Research International (a WPP company), for a U.S. firm and at The Enterprise Group (e.g.in marketing and communication activities in Southeast Asian markets). She was the co-founder and marketing manager of the reporting unit (spun off into e.com in 1999) and of the Annual Report on Annual Reports. She worked on the annual report coordination (of communication, design and content areas) for a few financial institutions and has stayed an adviser and panel member to the ReportWatch team ever since.
E-mail: vero.e@reportwatch.net
The report rating panel on:
“Whether in print or online, the optimum length for an annual report should be between 100 and 150 pages. Some are capable of doing it without sacrificing contents.”
“Some reports, even among the top-ranked, are very rich content but their read appeal and layout (lack of) let them down.”
“Surprising that major shareowners are hard to find in a number of annuals. Is free float an excuse?”
"A lot of companies confuse quantity with transparency — it's easy to add a whole lot of stuff in an undisciplined way."
“Though less than in the past, some reports are still overly designed and written as if to distract investors from the company’s poor results.”
“Reporting on key performance indicators has improved these last years. However, many remain vague about their real content, and most don’t report over more than the last two years.”
“Why aren’t more reports made in magazine style? Why is the interview format for CEOs -that helps getting the message across- so much used by Japanese companies and underused elsewhere?”
“French reports have much improved on style, structure and readability. Even the official documents, yet very heavy, are often designed to be read. Compare this with a 10-K!”
“Reports from ‘Western’ companies tend to focus more on results and performance, those of ‘Eastern’ ones on purpose and continuity.”
“The trendsetting American reports have disappeared. And that was a long time ago.”
“A large majority of so-called web reports don’t go yet beyond the pdf, e-book (yet these may be convenient for some users) or online copy-and-paste of a printed format. Then there are the few ones making a real effort to format reporting for online use.”
