What are the most important attributes in an annual report (on paper or online)? 20 would be a fair number. For each of them, 20 annuals that do better or best have been picked. The names are not ranked but listed in alphabetical order.
- Covers - Title
- Message - Theme
- Business overview
- Key figures
- Executive message
- Business model - Strategy
- Industry and growth drivers
- Key performance indicators
- Investor proposition - Share information
- Financial review and analysis
- Layout - Read appeal
- Branding
- Style and design
- Visuals - Illustration - Photography
- Goals - Targets - Outlook
- Risk factors and management
- Governance and compensation
- Corporate responsibility - Sustainability
- Financial history and ratios
- Charts, tables, graphs, diagrams
